Development of the process of designing a women's collection with the execution of a print of the material in an ethnic style

   The article presents the results of the development of the concept of a structural model of the process of designing a women's costume using a print in an ethnographic style. Innovation through tradition makes it possible to return, transform the fashionable and cultural images of the past in a new context of ethnic style.

   The purpose of the research work is to develop the principles and structure of the clothing design process, taking into account the methodology of designing collections of clothing "pret-a-porte" and the development of original material with a print in the national color.

   The work is based on the use of modern theory and methods of system analysis, scientific principles of systematization and typing, methods of design typology, theoretical and practical achievements in the field of artistic design of clothing and the use of computer programs Corel Draw and Adobe Photoshop. In the presented work, the prospects of using the artistic and figurative features of the Kazakh national costume from the standpoint of modern design are considered. The value of the research lies in the fact that it corresponds to scientific approaches in the field of designing modern clothing, the possibilities of expanding the structure of the assortment due to the simultaneous interaction of the functions of traditional national costume and modern clothing, which will directly lead to the creation of completely new design solutions with high consumer properties. The formation of an artistic image occurs both due to the form and architectonics of the model, and due to the design of the material, the designed fabric coupon for the print represents the practical significance of the work. The results of the work make it possible to improve the quality of clothes made in the ethnic style, based on the use of innovative artistic and technological design methods.

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