For citations:

Utebekova G.A., Belgibayev A.A., Tnyssov S.U., Okassova V.G. Development of a loyalty program based on the results of content analysis and questionnaire survey. The Journal of Almaty Technological University. 2021;(2):48-53. https://doi.org/10.48184/2304-568X-2021-2-48-53