"Saukele"- clothing collection: integration of traditions in the context of slow fashion

The research topic focuses on studying the symbolism of the traditional Kazakh bridal headdress "Saukele" as a constant in sustainable clothing design in Kazakhstan. The scientific significance of the work lies in the theoretical justification of Kazakh cultural and historical traditions and the principles of ethnic style as a form of identification in the context of globalization, shaping sustainable clothing design. The practical significance of the research is reflected in the identification of visual codes and their adaptation to contemporary Kazakhstani fashion. The research methodology is determined by the historical and cultural context of Saukele, a theoretical overview of the global Slow Fashion market and sustainable design, and the integration of traditional motifs into modern fashion. The main results of the research include an analysis of the Slow Fashion principles in the Art-collection of evening wear under the motto of Saukele by the Kazakh brand GLOBAL NOMADS. The research findings highlight the cultural and historical value of the traditional Kazakh headdress "Saukele" and the adaptation of its visual codes in modern Kazakh fashion through the integration of ethnic motifs into the global fashion discourse. The value of the conducted research lies in the scientific and theoretical justification of the Slow Fashion principles for the sustainable design of the traditional Kazakh headdress "Saukele," contributing to the development of an environmentally conscious clothing industry. The practical significance of the findings is in identifying the visual codes of the traditional Kazakh headdress "Saukele" and their successful adaptation in clothing collections, which promotes the popularization of Kazakhstan's cultural heritage on a global level, the development of sustainable fashion within the Slow Fashion context, and the implementation of environmentally and culturally oriented approaches in contemporary clothing design.

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