Research on the preferences of maternity clothing shoppers

The article presents the results of a marketing study conducted to determine the preferences of buyers of clothes for expectant mothers. According to the survey results, we see the need to increase the range of comfortable, beautiful and mobile clothes for pregnant women. With the increase in the number of children, the need for clothes for women expecting a child increases every year. Naturally, expectant young mothers have a question about How to choose the right clothes during pregnancy. Women always want and strive to look stylish, appropriate and beautiful. During pregnancy, it is sometimes difficult to choose the right and beautiful clothes. So, pregnancy is a time when it is necessary to monitor the state of health for the benefit of the unborn child. Of course, during this period it is very difficult to choose clothes that will look stylish and will not harm the child's health. Maternity clothes should take into account the changed state of the body, mood, as at this time the appearance changes. To do this, in this research paper, we conducted a survey among pregnant women about which style and silhouette of clothes would be more comfortable. The results presented in our work help in the design and modeling of pregnant women's clothing.

1. Andreeva, L. N. Osobennosti proektirovaniya odezhdy dlya beremennyh zhenshchin iz polimernyh materialov s uchetom izmeneniya antropometricheskih parametrov figury [Features of designing clothes for pregnant women from polymeric materials taking into account changes in anthropometric parameters of the figure] / L. N. Andreeva, O. E. Gavrilova, E. I. Guseva // Vestnik Kazanskogo tekhnologicheskogo universiteta. – 2014. – T. 17, № 11. – pp. 88-91. – EDN SHKDID.

2. Pescova, A.A. Ispolzovanie principov transformacii pri proektirovanii odezhdy dlya beremennyh zhenshin [The use of transformation principles in designing clothes for pregnant women] / A.A. Pescova, I.A. Sheromova//Fundamentalnye issledovaniya. - 2014. - № 9, Ch. 8.– S. 1677-1681.

3. Kozlova, E. V. Razrabotka konstrukcij odezhdy dlya beremennyh zhenshin s uchetom sroka beremennosti [Development of clothing designs for pregnant women taking into account the period of pregnancy] / E. V. Kozlova, N. V. Sytnik // Shvejnaya promyshlennost. – 2013. – № 6. – S. 43-47. – EDN KVVKHZ.

4. Konopalceva, N.M. Konstruirovanie i tehnologiya izgotovleniya odezhdy iz razlichnyh materialov: V 2 ch. – Ch. 1. Konstruirovanie odezhdy: ucheb. posobie dlya vuzov [Designing and manufacturing technology of clothing from various materials: In 2 hours – Part 1. Designing clothes: studies. handbook for universities] / N.M. Konopalceva, P.I. Rogov, N.A. Kryukova. – M.: Akademiya, 2012. – 256 s.

5. Tuhbatullina, L.M. Proektirovanie kostyuma [Costume design] / L.M.Tuhbatullina, L.A.Safina, V.V.Hamatova. - Rostov n/D.: Feniks, 2014. - 283s.

6. M.V. Skopich, zhүkti Skopich, M.V. Sovershenstvovanie metodiki proektirovaniya odezhdy dlya beremennyh zhenshin [Improvement of the methodology of designing clothes for pregnant women] / M.V.Skopich, S.K.Lopandina // Shvejnaya promyshlennost - № 4. - 2018. - S.43-46.

7. Kucharbaeva K.Zh., Abdimanapova P.B., Kamalbaeva K.K., Zhorabekova G.Zh. Issledovanie kachestvennyh pokazatelej komplektuyushih materialov dlya transformiruemogo zhenskogo platya [Research of qualitative indicators of component materials for a transformable women's dress] // Izv. vuzov. Tehnologiya tekstilnoj promyshlennosti. – 2017, No5. – S. 72-75.

8. Belova, N.S. Osobennosti proektnoj deyatelnosti studentov vuza pri proektirovanii izdelij iz polimernyh materialov [Features of the project activity of university students in the design of products made of polymer materials] / N.S. Belova, L. L. Nikitina // Vestnik Kazanskogo tehnologicheskogo universiteta. - 2013. - №24 - S.264-268.

9. Sheromova I.A., Nechesa A.A. Princip proektirovaniya odezhdy dlya beremennyh [The principle of designing clothes for pregnant women]// Sovremennye problemy nauki i obrazovaniya. – 2019. – № 6

10. https://science-education.ru/ru/article/view?id=16836 (data obrasheniya: 16.02.2023).

11. Silcheva, L. V. Sovremennye podhody k proektirovaniyu transformiruemoj odezhdy [Modern approaches to the design of transformable clothing] / L. V. Silcheva // Servis v Rossii i za rubezhom. – 2014. – № 1(48). – S. 28-39. – EDN RTONMJ.

12. Konopalceva N. M. Konstruirovanie i tehnologiya izgotovleniya odezhdy iz razlichnyh materialov, Legkaya promyshlennost : [ucheb. posobie dlya vuzov : v 2 ch.][Designing and manufacturing technology of clothing from various materials, Light industry : [studies. handbook for universities : in 2 hours] / N. M. Konopalceva, P. I. Rogov, N. A. Kryukova. - M. : Akademiya, 2012. - (Vysshee professionalnoe obrazovanie).

13. Savostickij, N. A. Materialovedenie shvejnogo proizvodstva : ucheb. posobie dlya sred. prof. obrazovaniya [Materials science of sewing production : textbook. manual for medium Prof. Education] / N. A. Savostickij, E. K. Amirova. - M. : Akademiya, 2013. - 240 s. - (Srednee professionalnoe obrazovanie).

14. Suteeva M. A., Kurgambekov M. S. Osnovy tehnologii shvejnogo proizvodstva. [Fundamentals of sewing production technology.] Uchebnoe posobie.- Almaty: TechSmith, 2019. - 208 s.

15. 15 Sheromova, I.A Razrabotka trebovanij k odezhde dlya zhenshin, ozhidayushih rebenka [Development of clothing requirements for women expecting a child] / I.A. Sheromova, A.A. Pescova // Innovacii i sovremennye tehnologii v industrii mody: Materialy Vserossijskoj nauchno-prakticheskoj konferencii (12 dekabrya 2013 g., g. Novosibirsk). – Novosibirsk: NGAVT, 2013. – S. 107 - 111.